Product..service…content..not money – starter principles

Product..service…content..not money – starter principles

If you learn to focus on product, service or content and not money, you will unlock boundless creativity and productivity.  Money is not a good product but an excellent facilitator of productivity.  Most of the time, you are not making anything when you focus on it.  Even in financial services, where money is commoditized, you will likely not create anything new by focusing on it.  It’s when you focus on problem solving that you will open the door 🚪 to creativity.

Focus on what you are making and you will discover ways of starting without money.

You will need money eventually….but not initially.